![]() ![]() The closure latch, swinging forward to free the lid and reveal a well Memorialize this deliberate proportioning decision. The resulting dimensions are described on the side of the package to Products, the Studio team went back to basic visual harmony principles,Įmploying the golden ratio that has informed works from Pythagoras to LeĬorbusier. Styling products' jar latch to the heft of the cleansing products' machined aluminumįitments, again contributing to the upmarket image. Others range from the audible engagement of the One example of the attention paid to the consumer's sensory interactions with the package. ![]() Surfaces, and creating an audible resonance when the package is set down – just The need for paper labels that would cheapen the products.Ī thin rubber gasket seamlessly integrates into the fully decoratedĪluminum base, preventing slippage on wet surfaces, protecting bathroom The labels are silk-screened directly onto both aluminum surfaces, eliminating Machine aesthetic that is a striking visual separation from the rest of theĬategory. The front edge and base of the injection-molded polypropylene packageĪre fused with thick plate aluminum that provides strength, durability and a – again unique in the personal care market – Regulations for all commercial and private airlines. Open in transit, while the size complies with carry-on and hand luggage The double-lock latching mechanism ensures that the package will not Patricks products easy to pack for travel to the office, gym or around the The rectilinear form factor itself is unique, suggesting an expensive durable goods product. Jars and tubes typical of the hair care category, and elevate Patricks to the Instantly create an upscale impression, set the brand apart from the circular Rectangular form factor, aluminum appointments and minimalist branding Measure the quality of the product by association with the quality of the package. Positioning and $60+ price point, leading shoppers to subconsciously The structural package design and visual branding needed to visually match Patricks' premium Included in each SKU, Patrick Kidd turned to Berlin Packaging's Studio OneĮleven to develop a package that would convey the luxury image critical to the Products, including development of a hair loss prevention compound that is Marcus USA and Sephora Australia to Joyce and Lane Crawford Hong Kong/China.īerlin Packaging Studio One Eleven Project ImagesĪfter several years of intense research and development on his luxury men's grooming Porter, and at least one reviewer'sįinest grooming products known to man. Helped the brand earn coverage in GQ magazine, placement in the carefullyĬurated ranks of luxury goods retailer Mr. Within just two months of launch, this obsessive attention to details How a package looks and functions but also how it feels and sounds. ![]() Makes contact with a hard surface similarly raise the design bar to a new level by addressing not just Latch, and the gentle sound of the package when the rubber grip on the bottom The heft of the package in the hand, the audible engagement of the Products in the category as well as the luxury Gasket integrated into the base reinforce the differentiation from other The Studio-designed minimalist Patricks brandmark debossed on theĬover, the sophisticated visual identity system with its abbreviated productĭescriptors, the elegant but practical matte finish, and the no-slip rubber Unique features range from a rectilinear formįactor and aluminum plate appointments that also serve as the label substrate, toĪn ingeniously engineered opening and closing mechanism utilizing a hingedĬlosure with a double-lock system that ensures the package will not open in That would be at home on the sink of a bathroom in Architectural Digest. The final design – inspired in part by personal electronics andįeels and even sounds like a durable goods product with an aesthetic Little object" that bears no resemblance to the category's ubiquitous circular With Berlin Packaging's Studio One Eleven to create what he calls a "beautiful Kidd knew that he would be relying almost exclusively on packaging toĬonvince first-time buyers to pull out their wallets. In launching his line of luxury men's hair styling products selling for $60 and up, Patrick ![]()
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